On the internet, we project our identities on social media, email, and blogs. This “digital self” is an important part of forming what may be our new sense of identity in this digital age. Likewise, businesses too project their identities onto the web in order to attract customer attention and increase business. Here are several ways that businesses can upgrade their digital property to attract more internet traffic.
Unique and Custom Web Design
Almost half of all people believe that a business’ website design ought to be the number one factor in determining the credibility of a business. Every element of web design is a choice to include X and omit Y; just hope that those choices draw interest. It takes only 50 milliseconds, or 1/20th of a second) for users to form an opinion about a website. Studies have found that users respond to different colors, fonts, and effects, as each can potentially communicate a different message to consumers. What message does your website convey to consumers and does that match the message of your company?
Mobile Compatibility
Part of adapting a digital plan means having the technical capabilities for mobile device compatibility. Since nearly half of mobile phone owners use their phones as their primary internet source, businesses that do not make their websites compatible with such devices miss an opportunity to gain customers. In order to get the greatest number of visitors, ensure your custom web design allows for mobile compatibility.
SEO Marketing Services
Much like in the real world, those businesses who simply rely on chance instead of genuine marketing tactics will fail to see the amount of business as their competitors. Search engine optimization (SEO) techniques such as content marketing can lead to a 40% increase in revenue by helping your business stand out in the digital jungle. By ensuring that your business is in the top 3 relevant search results you’ll instantly get 60% of all organic clicks. Launch your business into the digital age with professional SEO services.
